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MIZUNO APAC (THAILAND) LTD. | Bangkok Krung thep maha nakhon Thailand
Expires: October 20, 2026
Department: Marketing
Reports to: Sales & Marketing Manager
Job Description
We are looking for a high-performing and passionate Senior Marketing professional who has a strong interest in Golf, Sports, and Brand Marketing to drive brand growth, customer engagement, and business performance for Mizuno Golf in Thailand.
The successful candidate will be responsible for developing and executing integrated marketing strategies across online and offline channels, including brand campaigns, product launches, golf events, athlete and influencer partnerships, sponsorships, and customer engagement activities.
This role will work closely with the Sales, Merchandising, Digital Marketing, Field Marketing, and Regional Marketing teams to strengthen Mizuno’s position in the Thai golf market and deliver sustainable business growth.
Key Responsibilities
Expires: October 20, 2026
Department: Marketing
Reports to: Sales & Marketing Manager
Job Description
We are looking for a high-performing and passionate Senior Marketing professional who has a strong interest in Golf, Sports, and Brand Marketing to drive brand growth, customer engagement, and business performance for Mizuno Golf in Thailand.
The successful candidate will be responsible for developing and executing integrated marketing strategies across online and offline channels, including brand campaigns, product launches, golf events, athlete and influencer partnerships, sponsorships, and customer engagement activities.
This role will work closely with the Sales, Merchandising, Digital Marketing, Field Marketing, and Regional Marketing teams to strengthen Mizuno’s position in the Thai golf market and deliver sustainable business growth.
Key Responsibilities
Develop and implement integrated marketing strategies and annual marketing plans for Mizuno Golf in Thailand, aligned with brand direction and business objectives.
Build and strengthen Mizuno Golf brand equity through effective branding, communication, promotional activities, and consumer engagement.
Develop marketing strategies covering Brand, Product, Channel, Campaign, and Customer Engagement, with clear objectives and measurable ROI.
Plan and execute 360° marketing campaigns across online and offline channels to increase brand awareness, product consideration, customer engagement, and sales performance.
Lead marketing activities for new product launches, including product positioning, campaign concepts, communication plans, launch events, and promotional activities.
Plan and manage Golf events, tournaments, demo days, product experiences, and consumer engagement activities to strengthen relationships with golfers and the golf community.
Manage athlete, professional golfer, influencer, KOL, and team sponsorship programs, including partnership planning, activation, content collaboration, and performance evaluation.
Develop and maintain strong relationships with golf communities, media, influencers, athletes, key accounts, and strategic partners.
Work closely with the Sales and Merchandising teams to develop marketing activities that support channel strategies and commercial targets.
Collaborate with the Digital Marketing and Field Marketing teams to ensure consistent and effective execution across all consumer touchpoints.
Work closely with the Regional Marketing Team (RHQ) to understand global and regional marketing directions and effectively localize and execute them in the Thai market.
Monitor market trends, consumer behavior, competitor activities, and the overall Thai Golf market to identify new business and marketing opportunities.
Analyze campaign performance and marketing effectiveness, including ROI, engagement, reach, conversion, and sales impact, and provide recommendations for improvement.
Prepare and present annual and monthly marketing plans, budgets, performance reports, and business updates to management.
Lead, coach, and develop marketing team members, providing guidance and support in problem-solving and day-to-day execution.
Monitor the team's marketing operations to ensure accuracy, quality, consistency, and timely execution.
Foster strong teamwork and collaboration across departments and contribute to a positive and high-performance team culture.
Perform other marketing-related and ad-hoc assignments as required.
Passionate about Golf, Sports, and Marketing, with a strong understanding of the golf business and consumer landscape.
Bachelor’s degree in Marketing, Marketing Communications, Business Administration, or a related field.
At least 5 years of experience in Marketing, Brand Marketing, Sports Marketing, Digital Marketing, Sales, or related fields, with proven experience in a senior or leadership role.
Experience in Golf, Sports, Sporting Goods, Retail, or Lifestyle brands will be highly advantageous.
Proven track record in developing and executing brand and marketing strategies that contribute to business growth.
Strong experience in campaign planning, event management, product launches, sponsorships, influencer/KOL management, and consumer engagement.
Strong leadership and team management skills, with the ability to lead cross-functional teams and influence stakeholders across different departments.
Excellent communication, presentation, negotiation, coordination, and interpersonal skills.
Strong analytical and strategic thinking skills, with the ability to translate market insights into actionable marketing plans.
Able to manage multiple projects simultaneously, work under pressure, and meet deadlines.
Good command of English, both written and spoken, with the ability to communicate effectively with regional and international teams.
Golf playing experience or a strong understanding of the golf industry will be an advantage.
Willing to travel domestically and internationally when required.
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