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Senior manager product marketing golf (Full Time) - CARLSBAD CALIFORNIA, UNITED STATES

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Well-known member
Adidas Group | Carlsbad California United states
Expires: September 12, 2026


Experteer Overview In this role you will lead the global adidas Golf Accessories category, shaping multi-season strategy and portfolio direction for bags, gloves, and related accessories. You will translate consumer and market insights into briefs and category decisions to fuel profitable growth and global credibility. You’ll partner across Product Marketing, Design, Development, Finance, and Markets to align priorities and drive the core global range. This position offers a chance to steer innovation, lifecycle planning, and cross-functional collaboration at scale. Compensation / Benefits • Own multi-year and seasonal global Accessories strategy across golf bags, gloves, and related categories • Define range architecture, franchise direction, price tiers, segmentation, and lifecycle plans • Translate consumer, athlete, competitive, and marketplace insights into opportunities and briefs • Recommend investment and resource priorities to leadership • Maintain clear core/global range while incorporating market needs • Partner with Finance, Commercial, and Markets on category targets (sales, margin, volume, pricing) • Monitor performance (sell-in/through, margin, forecast, adoption, competition) and take corrective actions • Balance brand, consumer, cost, margin, and capacity in portfolio decisions • Support seasonal sell-in with compelling category narratives and updates • Lead the Accessories category from strategy through development, commercialization, and lifecycle • Set seasonal briefs, milestones, and decision criteria for cross-functional teams • Resolve trade-offs in product, cost, quality, and timeline with stakeholders • Ensure data, range information, samples, and milestones are delivered on time • Drive innovation in construction, materials, sustainability, and consumer experience • Lead and develop the Product Marketing Accessories team • Build alignment with global and Market stakeholders and escalate material issues • Serve as global category expert and primary contact for senior partners • Foster collaboration across Carlsbad Product Marketing, Design, Product Development, Materials Development Tasks • University degree in Business, Marketing, Product Management, Merchandising, or related field • 8+ years in product marketing, category management, merchandising, or related discipline • Experience owning a category or multi-product portfolio across global or multi-market scope • Experience leading cross-functional product creation and commercial planning • Strong expertise in global category strategy, product marketing, and product creation • Strong commercial and financial acumen with portfolio performance management • Ability to translate insights into briefs, portfolio choices, and business decisions • Strong cross-functional influence, communication, and decision-making in a global matrix • Ability to manage competing priorities and align across functions and Markets • Working knowledge of golf bags, gloves, soft goods, materials, construction, and supplier capabilities • Advanced Microsoft 365 skills, particularly PowerPoint and Excel • Fluent English (written and spoken) Key requirements • medical coverage with HSA or FSA options • adoption, surrogate, and fertility support • disability coverage • 401(k) with employer match • Stock Purchase Plan • education assistance


 
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