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Marketing executive - golf (Full time) - MELBOURNE VICTORIA, AUSTRALIA

GolfJobs

Well-known member
Golfsim Australia | Melbourne Victoria Australia
Expires: July 15, 2026


Golfsim Australia is made up of passionate and driven people who love golf and believe that for the people who buy our golf simulators and equipment, this is the best thing they are ever going to buy in their lives.

Golfsim has been leading the golf simulator industry for over 15 years. We are experts in golf simulation technology and professionals in designing and installing the best performing and highest quality golf simulators in Australia and New Zealand. We install custom solutions found in a myriad of places such as high end homes, offices, bars, golf clubs, retirement villages golf shops and resorts.

We also are a one stop shop for all things golf simulators, providing D2C product solutions for a wide range of DIY golf simulator products.

Who are we looking for?

Reporting directly to the CEO and located in Braeside Victoria: this is your chance to shine. We seek an up and coming marketing star. Responsible for producing, managing and optimizing investments in Google adwords, SEO, all social paid and organic content, website maintenance and improvement, and all mainstream advertising investments. You will have loads of autonomy and significant opportunity for career progression.

To succeed in the role, a genuine interest in the sport is required and candidates must also have current Australian work authorisation.

What you will be doing?

As Marketing Executive, you will be the engine room for lead generation, balancing technical ad management with creative storytelling.

In detail, responsibilities will include.....

Meta Advertising (Facebook & Instagram)

  • Campaign Execution: Build, launch, and manage end-to-end paid campaigns.

  • Optimization: Perform testing on creative assets to improve ROI.

  • Tracking: Set up and troubleshoot conversion tracking to measure success accurately.

  • Budget Management: Monitor daily spend to ensure campaigns remain within allocated limits.
Content Creation (IG, FB, LinkedIn, YouTube)

  • Platform-Specific Production: Create quality visual and written content, including Facebook stories and posts, Instagram Reels, TikToks, professional LinkedIn updates and Your Tube videos.

  • Content Calendar: Maintain a consistent publishing schedule that aligns with broader marketing objectives.

  • Engagement: Monitor channels for comments and messages, responding promptly to build brand community.

  • Brand Consistency: Ensure all posts strictly adhere to established brand voice and visual guidelines.
Google AdWords

  • Ad Management: Develop and optimize Search Engine Marketing (SEM) activity to drive high-intent traffic.

  • Keyword Research: Identify high-performing search terms and monitor competitor bidding strategies.

  • Performance Analysis: Regularly interpret data from Google Ads to refine targeting and increase conversions.
Website Maintenance

  • Content Updates: Manage day-to-day changes, such as uploading blog posts, updating product information, or refreshing banners.

  • SEO Management: Optimize on-page content to improve organic search rankings.

  • Functional Integrity: Ensure website links, forms, and landing pages function correctly for a seamless user experience.
Analytics & Reporting

  • Data Synthesis: Collate data from all platforms into monthly reports to measure the effectiveness of digital initiatives.

  • Actionable Insights: Provide data-driven recommendations to the CEO to guide future marketing strategies.
Traditional Advertising Management

  • Media Planning & Buying: Research and select relevant opportunities that align with the target audience demographics.

  • Vendor Coordination: Manage relationships with external marketing suppliers.

  • Collateral Oversight: Supervise the production and inventory of physical marketing materials like brochures, flyers, and event signage.

  • Image Library: Responsible for creating and collecting still imagery and video content from installations to feed social, website and collateral materials.

  • Marketing Calendar: Creation and ownership of the marketing calendar driving appropriate frequency and reach through all channels.
To excel in the role, you ideally possess a hybrid of creative and analytical skills, as follows.

1. Critical Technical Skills

  • Meta Ads Manager Experience: Minimum 2+ years of experience managing Meta Ads Manager campaigns is required.

  • Google Ads Experience: Minimum 2+ years of hands-on experience with Google Ads management and optimisation is essential.

  • SEO & SEM Fundamentals: Minimum 2+ years of hands-on experience is necessary and with ability to conduct key word search and apply on-page SEO techniques to improve organic rankings.

  • Website Management: Intermediate experience with Shopify, Wix, Squarespace or equivalent, including basic knowledge for content updates and troubleshooting.

  • Data Analytics & Reporting: Competency in Google Analytics to track user behaviour, conversion rates, and ROI across all channels.

  • Content Creation & Copywriting: Strong writing skills for ad copy, blog posts and social captions , plus basic graphic design or video editing using tools like Canva or Adobe Creative Suite.

  • Design & Editing Skills: Intermediate level graphic design and video editing skills required for content creation and campaign development.
2. Desired Workplace Skills

  • Project Management & Organisation: Exceptional time management to juggle multiple campaign deadlines and maintain a consistent content calendar.

  • Adaptability: The ability to pivot strategies quickly in response to algorithm changes or emerging digital trends.

  • Strategic Storytelling: Moving beyond just posting content to building narratives that drive brand trust and engagement.

  • Interpersonal Communication: Strong verbal and written communication for presenting results to stakeholders.

  • Creative Problem-Solving: Thinking "outside the box" to differentiate the brand in crowded digital and traditional spaces.
3. Qualifications & Experience

  • Education: A Bachelors degree in Marketing, Communications, or a related field is preferred.

  • Experience: Ideally 2–5 years in a similar marketing role, with a proven history of managing social media and digital ad spend.
What's in it for you?

Some people work. We do what we love. Live your dream of getting to walk, talk and play golf every day (yes we play on our golf simulators daily :)

You would be an integral part of a big next step in growing golf technology business that has much growth planned.

Significant support from management who care enormously about brand and lead generation. You will have the opportunity to become a master and make a significant contribution to a growing business.

Please submit your resume, a detailed cover letter explaining your interest and fit for the job, as well as telling us a little about your golfing experience.


 
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