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Golf sales manager (Full Time) - IRVING TEXAS, UNITED STATES

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Lone Star Golf Cars | Irving Texas United states
Expires: April 12, 2026


About the Role: Lone Star Golf Cars is hiring a high-performing Sales Manager to lead the sales department at one of our locations. We’re a fast-growing golf cart dealership group with stores across multiple states, and we need a leader who can drive results, coach a team, and run a disciplined sales process—every day.

Let’s be real now: This is not a “sit in the office” manager role. You will be on the floor, leading from the front, holding people accountable, taking over deals when needed, and making sure leads don’t die. We’re looking for someone who is very positive, optimistic, open-minded, and brings energy and solutions—not excuses.

Position Overview: The Sales Manager owns all store-level sales performance. You’ll lead and coach Sales Representatives, manage lead flow and follow-up, ensure excellent customer experiences, and maximize profitability through strong desking, proper pricing discipline, and backend attachment (accessories, warranties, protection products, etc.).This role works closely with the Service Manager to ensure smooth handoffs from “sold” to “delivered,” and to keep promised delivery timelines realistic.

Key ResponsibilitiesLead & Pipeline Management (Non-Negotiable)
  • Own the store’s lead response standards: speed-to-lead, contact rate, appointment setting, and show rate.
  • Ensure every lead is worked daily (calls/texts/emails) with clear next steps in the CRM.
  • Assign and reassign leads to maximize conversion and prevent leads from falling through the cracks.
  • Monitor pipeline health and run daily/weekly pipeline reviews with the team.
Coaching, Training & Accountability
  • Train new reps on the sales process: discovery, walkaround, demo, quoting, financing flow, and closing.
  • Run weekly roleplays and skills training (objection handling, follow-up, closing).
  • Set clear expectations for daily activity: outbound calls/texts, appointments, follow-up cadence.
  • Hold reps accountable through scorecards, 1:1s, and performance improvement plans when needed.
Desking, Closing & Profitability
  • Desk deals with professionalism and urgency—help reps structure deals and close customers.
  • Maintain pricing discipline and protect margin while still delivering a strong customer experience.
  • Drive profitability through backend attachment:
  • accessories & upgrades (light kits, enclosures, lift kits, wheels/tires, sound systems, etc.)
  • warranties/service plans and protection products (where applicable)
  • delivery options/add-ons (where applicable)
  • Ensure clean, accurate paperwork flow and proper handoff to office/admin support.
Store Experience & Merchandising
  • Maintain a clean, organized showroom and properly staged inventory.
  • Ensure carts are presented well for walk-ins and online marketing.
  • Make sure product photos and listings are updated and high quality (team standard).
Cross-Department Coordination (Sales → Delivery)
  • Partner with the Service Manager to create a smooth “sold unit → delivered unit” process.
  • Set realistic delivery promises based on parts, accessories, and shop capacity.
  • Resolve issues quickly when sales and service timelines conflict, keeping the customer informed.
Reporting, CRM, and Spreadsheets
  • Ensure the team uses the CRM correctly: accurate notes, stages, tasks, and follow-ups.
  • Maintain required tracking spreadsheets/scorecards (leads, appointments, deals, attachment rates, unit volume).
  • Provide weekly performance updates and action plans to Regional Sales Management.
What Success Looks Like
  • Fast lead response times and consistent follow-up across the team
  • Strong appointment set/show rate and higher close rate
  • Clean CRM usage and organized pipeline with no “dead” leads
  • Higher gross and stronger backend attachment (accessories/warranties)
  • Increased unit volume and customer satisfaction
  • A motivated, accountable, positive sales culture inside the store
This Role Is Not for Everyone (Read This)
  • You must be comfortable working weekends and being on the sales floor.
  • You must be able to coach, correct, and hold people accountable—consistently.
  • You must be positive, optimistic, open-minded, and bring energy to the team daily.
  • This is a performance environment with clear expectations and measurable results.
Qualifications
  • 3+ years of sales leadership experience (golf carts, automotive, powersports, RV, marine, or similar)
  • Proven record of hitting or exceeding sales targets and improving team performance
  • Strong closing/desking ability and comfort managing a pipeline
  • Experience driving backend products: accessories, warranties/service plans, and upgrades
  • Comfortable using CRM systems and digital tools; strong organization skills
  • Able to lead by example and set the tone for professionalism and urgency
Preferred Experience
  • Experience selling and customizing golf carts/LSVs
  • Experience generating leads via Marketplace/classifieds and coaching a team to do the same
  • Understanding of finance flow and paperwork discipline in a dealership environment
What We Offer
  • W-2 position with competitive pay (base + performance-based bonuses/commissions)
  • Strong lead flow plus the opportunity to build local self-generated business
  • Training, process support, and growth opportunities within a rapidly expanding dealership group
  • A fast-paced, team-driven culture that rewards performance
Ready to Apply? If you’re a proven sales leader who can coach a team, close deals, and run a disciplined sales process with a great attitude, apply today. Lone Star Golf Cars is growing fast—and we’re looking for the right leaders to grow with us.

Pay: $60,000.00 - $150,000.00 per year

Benefits:
  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Employee discount
  • Health insurance
  • Paid time off
  • Vision insurance
Application Question(s):
  • Are you willing and able to work weekends and a retail schedule, and be on the sales floor daily (not an office-only manager)?
  • It’s Saturday at 2:00 PM and the showroom is slow—what are the first 3 things you do to create deals in the next hour?
  • A sales rep says, “They’re gonna think about it.” What do you say/do next to help close without discounting?
Experience:
  • Sales Leadership: 3 years (Required)
Work Location: In person


 
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