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E-Commerce Marketing Specialist – Golf Equipment Company (Full Time) - , AUSTRALIA

GolfJobs

Well-known member
Motocaddy | Australia
Expires: March 19, 2026


Purpose of role

This is an exciting opportunity to join a growing golf equipment company as an E-Commerce Marketing Specialist. In this hands-on role, you will be responsible for managing and optimising the company’s Australian E-Commerce platforms, implementing digital marketing campaigns, tracking performance metrics, and applying best practices to drive conversions, enhance content, acquire and retain customers, and elevate the company’s brand presence in the Australian golf market. You will oversee E-Commerce platform functionality, product listings, and customer engagement strategies to drive online sales and improve user experience.

Main duties and responsibilities

Core objectives include:

  • Maintain and update the company’s Australian E-Commerce platforms, ensuring accurate content, pricing, descriptions, and promotions.

  • Manage product listings by ensuring relevant descriptions, images, and specifications are included; monitor stock levels and coordinate with inventory teams to ensure availability and accuracy.

  • Optimise user experience (UX) and interface (UI) to ensure seamless navigation and improve conversion rates.

  • Implement SEO strategies to enhance search engine rankings and increase organic traffic.

  • Execute digital marketing campaigns across multiple channels, including social media, email marketing, content marketing, PPC, and affiliate marketing.

  • Create engaging content for E-Commerce platforms, social media, email newsletters, and other digital marketing channels.

  • Monitor, analyse, and report on key performance metrics (KPIs) to assess customer behaviour and recommend data-driven improvements.

  • Manage and grow the company’s regional social media presence by creating engaging posts and interacting with followers.

  • Collaborate with graphic designers, content creators, and cross-functional teams to ensure cohesive and effective marketing campaigns.

  • Stay up-to-date with the latest e-commerce and digital marketing tools, trends, and best practices to continuously improve the company’s online presence.


The above list is not exhaustive and the role may change to meet the overall objectives of the company.

Other duties

Fulfil other duties as required by management and other department personnel. As this role is within a smaller business, flexibility is essential. During peak periods, you may be required to support the wider team, including assisting with order packing and shipping to meet customer demand.

Person Specification

Qualifications

  • Bachelor’s degree (or equivalent) in E-Commerce, Marketing, Business, or a related field desirable.


Experience

  • Minimum 3 years’ experience in an E-Commerce or Digital Marketing role.

  • Experience working with E-Commerce platforms such as Shopify, WooCommerce, or Magento.

  • Proficiency with Magento 2 / Adobe Commerce (strongly desirable).

  • Experience with Amazon Seller Central and Amazon Storefront (advantageous).


Knowledge

  • Strong understanding of digital marketing channels and techniques, including email marketing, social media marketing, PPC, SEO and content marketing
Skills & competencies

· Strong analytical skills with the ability to interpret data and provide actionable insights.

· Proficiency in E-Commerce copywriting (highly desirable).

· Familiarity with Google Analytics (GA4).

· Working knowledge of HTML and CSS (desirable).

· Strong time management and organisational skills, with the ability to, meet deadlines, manage multiple priorities, complete administrative duties efficiently



Personal attributes



· Creative mindset with the ability to think innovatively and develop new solutions.

· Excellent communication skills, with the ability to collaborate effectively with cross-functional teams.

· A proactive and self-driven attitude, capable of managing multiple projects and meeting deadlines.

· Excellent attention to detail.

· Confident and professional manner.

· Positive and adaptable approach to change.

Other

· Knowledge of the Australian golf industry and target audience is a plus.

If you are a passionate E-Commerce Marketing Specialist looking to make an impact in the golf industry, we encourage you to apply. We look forward to receiving your resume and cover letter. Only successful applicants will be contacted for an interview.

This job description serves to illustrate the scope and responsibilities of the post and is not intended to be an exhaustive list of duties. You will be expected to perform other job-related tasks requested by management and as necessitated by the development of this role and the development of the business.


 
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